Job Information

Sanford Health Search Engine Optimization Specialist in Sioux Falls, South Dakota

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Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.

Facility: GSS National Campus
Location: Sioux Falls, SD
Address: 4800 W 57th St, Sioux Falls, SD 57108, USA
Shift: Day
Job Schedule: Full time
Weekly Hours: 40.00

Job Summary

The SEO Specialist is responsible for coordinating, executing, and reporting on search engine optimization efforts on all Sanford Health enterprise properties. This could include: keyword research, monthly reporting, on-page and technical SEO auditing and understanding of linking strategies. The SEO Specialist will work closely with the account services and digital marketing teams to be both proactive, but also maintain enterprise SEO efforts in accordance with industry best practices. Collaborates with the performance media team in an effort to optimize and assist in informing Sanford Health's paid media strategies.

Primary responsibilities will include serving as a liaison between the Sanford Health team and our SEO vendor team, Conductor. Tasked with creating content briefs, management of keyword and keyword research, proper implementation of metadata and title tags, regular reporting on current SEO ranking status by business unit, maintaining industry best practices, linking strategies, and other duties as assigned. Works collaboratively with the team, while also managing current workflows.


Bachelor’s degree in marketing, communications, advertising or related field is required.

One to three years’ experience in SEO is preferred.

Knowledge of content management systems (Sitecore and WordPress are a plus). Experience in Conductor is strongly preferred. Familiar with Google Analytics, Google Tag Manager as well as SEM and PPC strategies.


Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, sick leave and paid time off. To review your benefit eligibility, visit .

Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to .

Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.

Job Function: Marketing and Communications
Req Number: R-0087956
Featured: No