Job Information

Sanford Health Senior Marketing Analyst in Sioux Falls, South Dakota

Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.

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Facility: GSS National Campus
Location: Sioux Falls, SD
Address: 4800 W 57th St, Sioux Falls, SD 57108, USA
Shift: Day
Job Schedule: Full time
Weekly Hours: 40.00

Job Summary

Leads in acquiring, linking and confirming actionable market research insights that drive strategies and competitively differentiate Sanford in the market place. Functions in a consultative capacity to marketing leadership and partners with operational stakeholders to propose strategies that elevate the consumer perspective, supporting the system’s strategic goals. Provides insights across Sanford's operational priorities. Conducts research activities to identify and hone customer value insight to optimize customer perceptions and actions in coordination with operations and marketing leaders. Acquires information from secondary sources, identifies points of differentiation and develops a forward-looking strategy. Synthesizes information quickly and portrays customer and market perspective in a tangible, clear manner. Initiates a series of social science methods including customer focus groups, quantitative survey research and observational studies, conducting both quantitative and qualitative analysis and using evidence appropriately. Supports marketing team members in appropriate research methods and employs assistance from marketing team to grow expertise throughout the department.

Demonstrates system level strategic thinking in every interaction. Displays the ability to be a clear and concise communicator, synthesizing large amounts of information into key pieces for stakeholders alongside connecting the information to finished research. Possesses thorough knowledge of human/social behavior and marketing theories. Exhibits initiative in organizing workflow improvements and business processes. Derives insights from intelligence efforts rather than data reports.

Qualifications

Bachelor’s degree required. Master’s degree preferred.

Three years minimum relevant experience required.

Benefits

Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, sick leave and paid time off. To review your benefit eligibility, visit https://sanfordhealth.jobs/benefits .

Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org .

Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.

Job Function: Marketing and Communications
Req Number: R-62251
Featured: No